E-commerce Marketing
We grow online stores with Meta, TikTok and Google ads, and we measure success by delivered orders, not placed ones. In Pakistan, where most orders are cash on delivery, confirming orders on WhatsApp and feeding delivery data back into ad platforms protects your margin.
How we approach e-commerce marketing
- Meta and TikTok ads with product video creative
- Google Search and Shopping for high-intent buyers
- Retargeting for viewers and cart abandoners
- WhatsApp order confirmation before dispatch
- Reporting on delivered orders and returns by campaign
Why optimise for delivered orders?
Cash on delivery dominates Pakistani e-commerce. One retailer study by OrderNation, covering about 170,000 of its orders, found 94.5% were cash on delivery and about 19.4% of shipped order value was returned. A campaign that brings orders that are refused costs you twice, so we track and optimise toward orders that are delivered.
How do you reduce returned orders?
Confirm each order on WhatsApp before dispatch, set clear delivery expectations, and cut ad spend on audiences and products with high refusal rates.
What we use to get results
Meta Ads (Facebook & Instagram)
Facebook and Instagram campaigns built around cost per sale, with in-house video creative.
Learn moreTikTok Ads
Short-video ads and Spark Ads made for how people actually watch TikTok.
Learn moreGoogle Ads
Search, Performance Max and YouTube campaigns that capture people already looking for you.
Learn moreFunnels & CRM Tracking (GoHighLevel)
Landing pages, pipelines and follow-up in GoHighLevel, so you see cost per sale.
Learn moreMore playbooks
Real Estate Marketing
Leads from local and overseas Pakistani buyers in the UK, UAE and Saudi Arabia.
See the playbookCar Dealer & Exporter Marketing
Meta campaigns that find car buyers across Africa, built for Japanese car exporters.
See the playbookClinic & Healthcare Marketing
Local SEO, Google Maps and booking funnels that fill appointment slots.
See the playbookSchool & Education Marketing
Admission campaigns timed to intake seasons, with fast follow-up for parents and students.
See the playbookWant to know what your leads really cost?
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