Google Ads
We build and manage Google Ads campaigns that reach people at the moment they search for what you sell. Every call, form and WhatsApp click is tracked, and sales from the CRM are imported back into Google Ads so bidding optimises for customers, not clicks.
What you get
- Account audit and campaign structure
- Keyword research in English, Urdu and Roman Urdu
- Search, Performance Max, YouTube and remarketing campaigns
- Ad copy and extensions testing
- Conversion tracking for calls, forms and WhatsApp clicks
- Offline conversion import from your CRM
- Landing page recommendations
- Weekly bid and budget management, monthly report
Quoted after a free audit
Your fee depends on the platforms, creative volume and tracking you need. Ad spend is separate and paid directly to the platform, so the account stays yours.
Often used for
What does a Google Ads agency do?
It chooses the searches worth paying for, writes the ads, sets bids and budgets, and tracks which clicks turn into enquiries and sales. The day-to-day work is cutting spend on searches that don't convert and moving it to the ones that do.
Should I use Search campaigns or Performance Max?
Search gives the most control over which queries you appear for, which suits most service businesses. Performance Max uses one campaign to reach Search, YouTube, Display, Discover, Gmail and Maps, which can work well once conversion tracking is reliable. We usually start with Search and add Performance Max when there is enough data.
How long does Google Ads take to work?
Search campaigns start getting traffic as soon as ads are approved. Google says automated bidding usually needs one to two weeks to learn, and sometimes longer, so we evaluate results after that period.
How do you know which leads were any good?
A form fill is not a sale. We record each lead in the CRM, mark the ones that buy, and import those sales back into Google Ads. The account then optimises toward the searches that bring customers.
A simple process built around your sales
You always know what we're doing, why, and what it's returning.
Audit
A free audit of your ads, website, SEO and tracking, with the quickest wins listed.
Plan
Channels, budget, creative and the cost-per-sale targets we'll be judged on.
Launch
Tracking and CRM first, then campaigns and creative go live.
Optimise
Weekly changes based on sales data, and a plain-language report each month.
Services that work well together
Meta Ads (Facebook & Instagram)
Facebook and Instagram campaigns built around cost per sale, with in-house video creative.
Learn moreTikTok Ads
Short-video ads and Spark Ads made for how people actually watch TikTok.
Learn moreSocial Media Management
Content calendars, reels and community management run by a team based in Gujranwala.
Learn moreMore questions about Google Ads
Is ad spend included in your fee?
No. You pay Google directly for clicks. Our fee covers setup, management and reporting.
Can you target customers outside Pakistan?
Yes. Campaigns can target any country or city Google Ads serves, with ads in the language your buyers search in.
Want to know what your leads really cost?
Get a free audit of your ads, website, SEO and tracking. We'll show you the problems and the quickest wins, with no obligation.