Real Estate Marketing
We market Pakistani property to local buyers and to overseas Pakistanis in the UK, UAE and Saudi Arabia, using Meta and Google ads, video walkthroughs and a CRM that follows up every enquiry across time zones. It is the same approach we use for our sister company, Daiichi Real Estate.
How we approach real estate marketing
- Separate campaigns per country, timed to each audience's evenings
- Site-visit and plot-walkthrough videos for buyers who can't visit
- Click-to-WhatsApp ads and instant CRM follow-up
- Clear trust information: approvals, location and payment plans
- Cost per site visit and cost per booking, not just cost per lead
How do you reach overseas Pakistani property buyers?
We run separate Meta and Google campaigns for each country, with messages and ad times suited to that audience, and send enquiries to a CRM that replies fast on WhatsApp. For UK campaigns we plan around Meta's housing ad rules, which apply in some regions and limit targeting options.
Meta ads or Google ads for a housing project?
Meta creates demand by showing the project to likely buyers who aren't searching yet; Google captures people already searching for property in that area. Most launches use Meta for volume and Google for high-intent searches.
How can overseas buyers invest from abroad?
Many use a Roshan Digital Account, a State Bank of Pakistan scheme that lets non-resident Pakistanis bank and invest in Pakistan remotely. We link to the official information in campaigns so buyers can check it themselves.
What we use to get results
Meta Ads (Facebook & Instagram)
Facebook and Instagram campaigns built around cost per sale, with in-house video creative.
Learn moreGoogle Ads
Search, Performance Max and YouTube campaigns that capture people already looking for you.
Learn moreContent & Video Production
In-house video, reels and ad creative, made to be tested and improved.
Learn moreFunnels & CRM Tracking (GoHighLevel)
Landing pages, pipelines and follow-up in GoHighLevel, so you see cost per sale.
Learn moreMore playbooks
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Ads optimised for delivered orders, not just placed ones.
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Admission campaigns timed to intake seasons, with fast follow-up for parents and students.
See the playbookWant to know what your leads really cost?
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